About Me

I’m Victoria Granof, Mother of Theo, Food Stylist, Conceiver of Ideas, Crafter of Food, Developer of Recipes, and Author of the book Sweet Sicily: The Story of an Island and Her Pastries. I’ve spent the last 15 years contributing to domestic and international magazines and national and international ad campaigns for clients like Häagen-Dazs, Target, Bacardi, Absolut, Wolf-Subzero, Truvia, Clinique, Vogue, Harper’s Bazaar, The Wall Street Journal, ReadyMade, Bon Appetit, New York magazine, The New York Times, and others. What else? I make my own salt, soap, and sauerkraut. I'm lucky to work with some great photographers like Hans Gissinger, Raymond Meier, Richard Burbridge, Anita Calero, Kenji Toma, Craig Cutler, Marcus Nilsson, Toby McFarland-Pond, Mitchell Feinberg, and more…

And I love food, in all forms.

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Entries in Häagen-Dazs (1)

Wednesday
Aug262009

Another day at the office: Häagen-Dazs

Here are some pictures of the most recent Häagen-Dazs campaign I worked on with Raymond Meier. It was for FIVE. their new product line. It should be called TEN because that’s how many pounds I gained while testing the stuff, which was entirely outside the scope of my duties but couldn’t be resisted.