About Me

I’m Victoria Granof, Mother of Theo, Food Stylist, Conceiver of Ideas, Crafter of Food, Developer of Recipes, and Author of the book Sweet Sicily: The Story of an Island and Her Pastries. I’ve spent the last 15 years contributing to domestic and international magazines and national and international ad campaigns for clients like Häagen-Dazs, Target, Bacardi, Absolut, Wolf-Subzero, Truvia, Clinique, Vogue, Harper’s Bazaar, The Wall Street Journal, ReadyMade, Bon Appetit, New York magazine, The New York Times, and others. What else? I make my own salt, soap, and sauerkraut. I'm lucky to work with some great photographers like Hans Gissinger, Raymond Meier, Richard Burbridge, Anita Calero, Kenji Toma, Craig Cutler, Marcus Nilsson, Toby McFarland-Pond, Mitchell Feinberg, and more…

And I love food, in all forms.

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Entries in Funeral Jelly (1)

Tuesday
Nov172009

Funeral Jelly

 

You know when you see/hear/meet someone and you just know that your EEGs would match right up? That your brains are firing in the same way? Well, I wish you could see the incandescent glow washing over me as I view the pictures from Bompas & Parr's installation at the San Francisco Museum of Modern Art entitled "Funeral Jelly." 

This duo out of London "operates in the space between food and architecture," and their medium of choice is gelatin. That's jello. Wait till you see this installation. Reminds me of the time I made jello molds out of lucite jewelry for New York magazine, shot by Mitch Feinberg.