About Me

I’m Victoria Granof, Mother of Theo, Food Stylist, Conceiver of Ideas, Crafter of Food, Developer of Recipes, and Author of the book Sweet Sicily: The Story of an Island and Her Pastries. I’ve spent the last 15 years contributing to domestic and international magazines and national and international ad campaigns for clients like Häagen-Dazs, Target, Bacardi, Absolut, Wolf-Subzero, Truvia, Clinique, Vogue, Harper’s Bazaar, The Wall Street Journal, ReadyMade, Bon Appetit, New York magazine, The New York Times, and others. What else? I make my own salt, soap, and sauerkraut. I'm lucky to work with some great photographers like Hans Gissinger, Raymond Meier, Richard Burbridge, Anita Calero, Kenji Toma, Craig Cutler, Marcus Nilsson, Toby McFarland-Pond, Mitchell Feinberg, and more…

And I love food, in all forms.

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Entries in farm project (1)

Friday
Aug212009

The Urban Farm Project

I worked on a project for the August 2007 issue of Wallpaper magazine that we shot in Münster, Germany. The project involved eggs. And chickens.

The same one you see the model plucking is the one boiling in the pot. And then we ate it. Urban farms are slightly more…authentic in Germany, it seems.

Nick Compton is the features director at Wallpaper. Click on this image to see a video of him talking about it, plus some footage of all of us during the shoot.